Edtech Mark
The team

A small studio of marketers and researchers

Edtech Mark is led by senior practitioners with deep roots in education, research and marketing. We work alongside founders, CMOs and product teams as an embedded extension of their work.

Looking for a sparring partner on positioning, evidence, or a new market entry? We’d love to talk.

Let’s connect
Natalie Nezhati
01 — Director

Natalie Nezhati

Natalie connects the ‘ed’ and the ‘tech’ to drive growth for start-up and scale-up businesses in the edtech space. Profiled as a Top 100 Influencer, her ideas about learning technologies have appeared in The Guardian, Education Technology Magazine, Tes and SchoolsWeek.

Her past roles include Head of Marketing for a high-growth SaaS organisation, and she holds a postgraduate qualification in education.

Natalie has mentored for the UCL EDUCATE startup programme for evidence-informed edtech led by Professor Rose Luckin, and is a member of the Bett Awards judging panel for the past six years. She is also a qualified teacher.

Role
Director
Discipline
Strategy & Demand
Education
BA Hons English Literature, PGCE
Previously
Head of Marketing, SaaS scale-up
Dr Nancy Miller
02 — Head of Brand Strategy and Creative

Dr Nancy Miller

Nancy combines a rare blend of creative and commercial acumen. She holds a PhD, a postgraduate qualification in education and a wealth of marketing industry experience ranging from edtech to pharmaceutical.

An experienced leader and strategist, her past roles include Professor at Roehampton University and Educational Consultant. As a marketing strategist, she excels in delivering imaginative, innovative global brand campaigns across all customer touch points.

Nancy is a critical thinker, doctoral-level researcher and inquisitive storyteller who applies strategic and lateral thinking to media communications and human-centred research.

Role
Brand Strategy & Creative
Discipline
Research-led storytelling
Education
PhD; PG Cert, Education
Previously
Professor, Roehampton University
How we work

Three principles, kept simple.

  1. 01

    Evidence first

    Claims grounded in peer-reviewed literature and practitioner input, not growth-hack hunches.

  2. 02

    Sector fluent

    We speak the language of MATs, college groups, L&D leaders, policy teams and learning designers.

  3. 03

    Small by design

    Senior practitioners on every engagement. No layered account teams, no junior handoffs.