Thought leadership and press
We believe high quality, research-led marketing is the best way to inspire brand advocacy. Below, a selection of thought leadership and commentary published across the education and marketing press.
Interested in contributing a perspective, or commissioning research-led writing for your own brand? We’d love to talk.
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Education Technology
- 01
Help on Demand a Must for Gen Z
Natalie Nezhati, edtech specialist, contemplates the study support expectations of today’s students.
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The Edtech Glossary
Educational technology is continually evolving. An awareness of commonly used terms can help cut through the confusion.
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Open for Business
Natalie Nezhati reports on UK universities harnessing technology to meet the steadily rising demand for virtual open days.
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The Guardian
- 01
Women in Technology Series
The tech industry is dominated by men, but some of the world’s biggest education companies have women at the helm.
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The Drum
- 01
Marketing in the Age of Accelerations
Undertaking a new project can be a painful part of a marketer’s job. Sifting through dozens of potential agencies and processing RFPs that can take longer than the work itself.
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ICEF Monitor
- 01
Pakistan to Expand University Access Across Country
Pakistan’s Higher Education Committee (HEC) has announced plans to open five new universities and 36 sub-campuses over the next three years.
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Huffington Post
- 01
Credit Where It’s Due: Why Are Half of UK Students Losing Marks for Plagiarism?
We are in the grips of a "plagiarism epidemic" according to The Times. An investigation revealed that 50,000 university students have been caught over the last three years.
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